How do manufacturers find new customers without independent reps? This case study explores how inside sales teams successfully replaced rep-driven lead generation using data mining, trade show strategies, and AI-powered outreach.

Moving from rep firms to inside sales? The key isn’t just changing who sells—it’s changing how you sell. This guide breaks down how manufacturers can generate leads, engage prospects, and close deals using AI-driven sales and marketing strategies.

Is your CRM too complex—or not advanced enough? Many manufacturers struggle to find the right balance. This guide breaks down CRM options from Excel to Salesforce, helping you choose a system that fits your sales team's real needs.

As the AV industry consolidates, manufacturers must rethink their sales strategy. Relying on independent rep firms means losing control over branding, sales data, and customer relationships. Here’s why an inside sales model is the smarter path forward.

Many manufacturers hesitate to move away from rep firms—but is the traditional model really serving your long-term growth? This post tackles the most common objections and explores how inside sales can be a smarter, more controlled alternative.

Social media engagement isn’t translating into sales like it used to. Leading AV manufacturers are shifting back to direct email marketing—now supercharged by AI for personalized, high-impact outreach. Here’s why it works better than ever.

Switching from independent reps to an inside sales team can be risky—unless you do it right. Learn how manufacturers can make the shift smoothly, keep key sales talent, and strengthen customer relationships without disrupting the market.

Think a new CRM will fix your sales inefficiencies? Think again. Constant CRM switching disrupts workflows, frustrates teams, and wastes time on endless data migrations. Here’s how to break the cycle and maximize the CRM you already have.

Independent reps might be holding your business back. Learn how transitioning to an inside sales team gives manufacturers better control over sales strategy, CRM data, and customer relationships—without disrupting the market.

Most rep contracts follow a standard commission model—but is yours actually driving the right sales behaviors? If your reps prioritize the wrong deals or disengage, your pay structure might be the problem. Here’s how to fix it with smarter incentives.

Independent rep firms can be a powerful part of a manufacturer’s sales strategy—but without the right structure, they often prioritize their own incentives over long-term business growth. This white paper explores how manufacturers can optimize rep firm performance through CRM alignment, better incentives, and inside sales support—without replacing them.

Many manufacturers assume commission-based rep firms are a cost-effective sales solution—but they’re actually funding far more than just sales effort. This case study breaks down the hidden costs of rep firm commissions and why an inside sales model could be a smarter, more profitable alternative.

Smaller manufacturers working with rep firms know they won’t get the same attention as the firm’s biggest accounts—but what they don’t realize is just how little effort is actually being put into their brand. This case study explores how commission structures silently dictate which brands thrive and which ones stagnate.

Rep firms might seem like an easy sales solution, but they could be costing your business millions. Here’s why inside sales teams are the smarter move.