How Manufacturers Can Replace Traditional Rep-Driven Outreach
Moving from rep firms to inside sales? The key isn’t just changing who sells—it’s changing how you sell. This guide breaks down how manufacturers can generate leads, engage prospects, and close deals using AI-driven sales and marketing strategies.
The Shrinking Customer Base—Why Manufacturers Must Take Control of Their Sales Funnel
As the AV industry consolidates, manufacturers must rethink their sales strategy. Relying on independent rep firms means losing control over branding, sales data, and customer relationships. Here’s why an inside sales model is the smarter path forward.
Case Study: How Direct Email Marketing Is Replacing Social Media—and Why AI Makes It Even More Effective
Social media engagement isn’t translating into sales like it used to. Leading AV manufacturers are shifting back to direct email marketing—now supercharged by AI for personalized, high-impact outreach. Here’s why it works better than ever.
How Is Your Rep Contract Structured? Why Incentives Matter in Manufacturer-Rep Relationships
Most rep contracts follow a standard commission model—but is yours actually driving the right sales behaviors? If your reps prioritize the wrong deals or disengage, your pay structure might be the problem. Here’s how to fix it with smarter incentives.