How do manufacturers find new customers without independent reps? This case study explores how inside sales teams successfully replaced rep-driven lead generation using data mining, trade show strategies, and AI-powered outreach.

Moving from rep firms to inside sales? The key isn’t just changing who sells—it’s changing how you sell. This guide breaks down how manufacturers can generate leads, engage prospects, and close deals using AI-driven sales and marketing strategies.

Is your CRM too complex—or not advanced enough? Many manufacturers struggle to find the right balance. This guide breaks down CRM options from Excel to Salesforce, helping you choose a system that fits your sales team's real needs.

As the AV industry consolidates, manufacturers must rethink their sales strategy. Relying on independent rep firms means losing control over branding, sales data, and customer relationships. Here’s why an inside sales model is the smarter path forward.

Many manufacturers hesitate to move away from rep firms—but is the traditional model really serving your long-term growth? This post tackles the most common objections and explores how inside sales can be a smarter, more controlled alternative.

Social media engagement isn’t translating into sales like it used to. Leading AV manufacturers are shifting back to direct email marketing—now supercharged by AI for personalized, high-impact outreach. Here’s why it works better than ever.

Switching from independent reps to an inside sales team can be risky—unless you do it right. Learn how manufacturers can make the shift smoothly, keep key sales talent, and strengthen customer relationships without disrupting the market.

Independent reps might be holding your business back. Learn how transitioning to an inside sales team gives manufacturers better control over sales strategy, CRM data, and customer relationships—without disrupting the market.