As the AV industry consolidates, manufacturers must rethink their sales strategy. Relying on independent rep firms means losing control over branding, sales data, and customer relationships. Here’s why an inside sales model is the smarter path forward.

Think a new CRM will fix your sales inefficiencies? Think again. Constant CRM switching disrupts workflows, frustrates teams, and wastes time on endless data migrations. Here’s how to break the cycle and maximize the CRM you already have.

A major AV manufacturer relied on several different rep firms, each with its own CRM and sales process. The result? Disconnected data, lost customer relationships, and inefficiencies that hurt growth. This case study explores what went wrong—and how a shift to inside sales could have fixed it.

Many manufacturers struggle with CRM adoption, rep firm data gaps, and disconnected sales reporting. This white paper explores the biggest CRM challenges in the AV industry, backed by case studies and research insights—and offers a roadmap for a smarter, data-driven sales strategy.

Manufacturers relying on independent rep firms often don’t realize the hidden administrative costs eating into their margins. Duplicated order processing, fragmented tracking, and outdated manual workflows create unnecessary overhead. Here’s how one AV manufacturer could have saved thousands with a smarter, streamlined sales process.

Rep firms might seem like an easy sales solution, but they could be costing your business millions. Here’s why inside sales teams are the smarter move.