Is your CRM too complex—or not advanced enough? Many manufacturers struggle to find the right balance. This guide breaks down CRM options from Excel to Salesforce, helping you choose a system that fits your sales team's real needs.

Many manufacturers hesitate to move away from rep firms—but is the traditional model really serving your long-term growth? This post tackles the most common objections and explores how inside sales can be a smarter, more controlled alternative.

Switching from independent reps to an inside sales team can be risky—unless you do it right. Learn how manufacturers can make the shift smoothly, keep key sales talent, and strengthen customer relationships without disrupting the market.

Think a new CRM will fix your sales inefficiencies? Think again. Constant CRM switching disrupts workflows, frustrates teams, and wastes time on endless data migrations. Here’s how to break the cycle and maximize the CRM you already have.

Independent reps might be holding your business back. Learn how transitioning to an inside sales team gives manufacturers better control over sales strategy, CRM data, and customer relationships—without disrupting the market.

Independent rep firms can be a powerful part of a manufacturer’s sales strategy—but without the right structure, they often prioritize their own incentives over long-term business growth. This white paper explores how manufacturers can optimize rep firm performance through CRM alignment, better incentives, and inside sales support—without replacing them.

A major AV manufacturer relied on several different rep firms, each with its own CRM and sales process. The result? Disconnected data, lost customer relationships, and inefficiencies that hurt growth. This case study explores what went wrong—and how a shift to inside sales could have fixed it.

Many manufacturers struggle with CRM adoption, rep firm data gaps, and disconnected sales reporting. This white paper explores the biggest CRM challenges in the AV industry, backed by case studies and research insights—and offers a roadmap for a smarter, data-driven sales strategy.

Manufacturers relying on independent rep firms often don’t realize the hidden administrative costs eating into their margins. Duplicated order processing, fragmented tracking, and outdated manual workflows create unnecessary overhead. Here’s how one AV manufacturer could have saved thousands with a smarter, streamlined sales process.